How to connect Google Search Console to Google Analytics 4

Why integrate Google Search Console with Google Analytics 4?

Integrating Google Search Console (GSC) with Google Analytics 4 (GA4) helps you get a better picture of your site’s performance on Google’s search engine. Here are the main benefits:

1. Access to search queries – you will see which queries bring users to the site.
2. Correlation between SEO and user behavior – you can analyze what users do after they visit your site.
3. Analysis of the best and worst performing pages – you can evaluate which pages need improvement.
4. Evaluation of CTR and positions in the search results – helps to optimize content to increase click-throughrates.

How to connect Google Search Console to Google Analytics 4: step-by-step instructions

Step 1: Make sure your site is added to Google Search Console

If you haven’t connected your website to GSC yet, follow these steps:

1. Go to Google Search Console.
2. Click Add property.
3. Enter the URL of your site and choose a verification method (recommended via DNS record or HTML file).
4. Follow the instructions and verify the property.

Step 2: Open the settings in Google Analytics 4

1. Go to Google Analytics 4.
2. Select the account and the corresponding GA4 resource.
3. In the left menu, click Admin.
4. In the Product Settings column, find Search Console Links and click on it.

Step 3: Add a link between GSC and GA4

1. Click Link in the upper right corner.
2. Select the Google Search Console resource that corresponds to your site.
3. Click Next and confirm the link.
4. Finalize the process by clicking Submit.

Step 4: Check the connection and wait for the data

1. Return to the Search Console Links section and make sure the connection is active.
2. Data will start appearing in GA4 reports within 24-48 hours.

Step 5: View GSC reports in GA4

1. Open GA4 and go to the Reports section.
2. Select Engagement → Google Organic Search Traffic.
3. Analyze the data, including search queries, clicks, impressions, average position, and more.

Conclusion

Integration of Google Search Console with Google Analytics 4 provides important information about search traffic and page performance. This is a useful tool for SEOs and marketers who want to improve website visibility and analyze user behavior after they visit your site.

Follow these steps to easily set up the integration and take advantage of two powerful tools from Google!