Promoting an Auto Service with Google Ads and Meta Ads: A Case Study

Objective: Generate 250 leads per month for an auto service in a small town.


  1. Set up call tracking and import goals into Google Analytics 4 and Google Ads.
  2. Optimize Google Ads:
    • Focus on keywords related to car services in the target area.
    • Utilize a variety of ad formats, including text ads, call extensions, and location extensions.
    • Target ads to specific demographics, such as car owners in the target area.
    • Employ ad scheduling to display ads only during business hours.
    • Track conversions and adjust bids accordingly.
  3. Optimize Meta Ads:
    • Create targeted ads for different customer segments.
    • Incorporate high-quality images and videos.
    • Craft compelling ad copy that highlights the benefits of your car service.
    • Use a strong call to action.
    • Track conversions and adjust bids accordingly.


  • 168 leads generated in the first month.
  • Cost per lead was 20% lower for Google Ads than for Meta Ads.

Additional Tips:

  • Implement a strong call to action on your website.
  • Ensure your website is mobile-friendly.
  • Offer online booking and payment options.
  • Gather positive reviews from customers.

Overall, this case study demonstrates that Google Ads and Meta Ads can be effective tools for promoting car services. By carefully targeting your ads and tracking your results, you can generate high-quality leads and expand your business.

Additional Notes:

  • The car service in this case study was located in a small town with a population of 30,000 people.
  • The car service offered a range of services, including oil changes, tire rotations, and brake repairs.
  • The car service maintained a strong online presence, with a website and social media pages.

P.S. If you are interested in promoting your car service with Google Ads or Facebook Ads, leave a request on the website –