Blog about digital marketing
With the development of artificial intelligence technologies, the question is increasingly being asked: “Did a person write this text or was it generated by AI?” The ability to distinguish between human and machine text is becoming increasingly important in various fields, from academic work to journalism and marketing. Why is it important to be able…
About the client The client reached out in April, looking to optimize their Google My Business (GMB) profile for a newly opened beauty salon in Detroit, USA. Since the salon had just launched, the main goal was to boost its visibility. The first step our ROI-focused digital marketing agency took was to record the current…
Objective: The client came with the goal of achieving 40 sales per day. At that time, they were receiving 15–20 orders daily from two channels. The digital agency currently working with the client had been unable to meet this goal for three months. The channels in use were Google Ads and Meta Ads. The budget…
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by default, assigns the session to the last source of traffic. Since users are redirected to the payment system page (e.g., pay.monobank.ua) during checkout and then return to the website after completing the payment, GA4 may treat this…
A high-quality marketing project report is the key to effectively managing advertising campaigns and optimizing budgets. Proper analysis of key metrics helps determine campaign profitability, assess lead quality, and make strategic decisions for further growth. Why It’s Important to Calculate Project Economics Before Starting Before launching an ad campaign, it’s crucial to calculate key financial…
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other content on a specific topic are regularly published. A blog can be personal or business-oriented. In the context of a company, a blog is used to promote the brand, attract customers, and increase business recognition. Why Does…
The client came with the task — to find buyers for a land plot of 2 hectares. The task was to find new marketing channels that had not been used before, because previous tools did not yield results. They decided to test the Telegram Ads channel, targeting specific channels where potentially interested users might be.…
What is Apix Drive? Apix Drive is an online service for automating business processes and integrating various services without the need for coding. It enables seamless connections between marketing platforms, CRM systems, messengers, email services, and other tools for efficient data management. Official website – https://apix-drive.com/ What Problems Does Apix Drive Solve for Google Ads?…
Introduction Goal setting is a key element of successful project management, business growth, and personal effectiveness. One of the most effective methodologies is SMART, which helps formulate clear, achievable, and measurable goals. In this article, we will explore what SMART is, provide examples and counterexamples, and discuss whether some criteria can be omitted. What is…
Who is an SMM Specialist? An SMM (Social Media Marketing) specialist is a professional responsible for promoting a brand, products, or services on social media platforms. Their primary task is to create effective audience engagement strategies, develop communities, enhance brand awareness, and attract customers through various social channels. SMM specialists work with platforms such as…
