Blog about digital marketing
In Google Analytics (GA4), revenue may be attributed to the payment system domain (e.g., pay.monobank.ua) because GA4, by default, assigns the session to the last source of traffic. Since users are redirected to the payment system page (e.g., pay.monobank.ua) during checkout and then return to the website after completing the payment, GA4 may treat this…
A high-quality marketing project report is the key to effectively managing advertising campaigns and optimizing budgets. Proper analysis of key metrics helps determine campaign profitability, assess lead quality, and make strategic decisions for further growth. Why It’s Important to Calculate Project Economics Before Starting Before launching an ad campaign, it’s crucial to calculate key financial…
What is a Blog? A blog is a digital journal or website where articles, news, tips, or other content on a specific topic are regularly published. A blog can be personal or business-oriented. In the context of a company, a blog is used to promote the brand, attract customers, and increase business recognition. Why Does…
What is Apix Drive? Apix Drive is an online service for automating business processes and integrating various services without the need for coding. It enables seamless connections between marketing platforms, CRM systems, messengers, email services, and other tools for efficient data management. Official website – https://apix-drive.com/ What Problems Does Apix Drive Solve for Google Ads?…
Introduction Goal setting is a key element of successful project management, business growth, and personal effectiveness. One of the most effective methodologies is SMART, which helps formulate clear, achievable, and measurable goals. In this article, we will explore what SMART is, provide examples and counterexamples, and discuss whether some criteria can be omitted. What is…
Who is an SMM Specialist? An SMM (Social Media Marketing) specialist is a professional responsible for promoting a brand, products, or services on social media platforms. Their primary task is to create effective audience engagement strategies, develop communities, enhance brand awareness, and attract customers through various social channels. SMM specialists work with platforms such as…
Why integrate Google Search Console with Google Analytics 4? Integrating Google Search Console (GSC) with Google Analytics 4 (GA4) helps you get a better picture of your site’s performance on Google’s search engine. Here are the main benefits: How to connect Google Search Console to Google Analytics 4: step-by-step instructions Step 1: Make sure your…
In the world of digital marketing, Google Ads is one of the most effective tools for business promotion. However, for advertising campaigns to be successful, they must be managed by an experienced professional. This is why the role of a Google Ads specialist is critically important for companies aiming to get the most out of…
SEO (Search Engine Optimization) is a set of measures aimed at improving a website’s visibility in search engines and attracting organic traffic. An SEO specialist plays a key role in this process, performing a wide range of tasks, including technical optimization, content work, data analysis, and implementing growth strategies. Let’s take a closer look at…
Writing a technical specification is a skill that not all specialists have. That’s why we’re sharing an example of our GTM (Google Tag Manager) terms of reference in this article. You can download this technical specification in docx format and customize it to your liking. Technical task: Copy the code below and paste it on…
