Blog about digital marketing
Tag: маркетинг
The client came with the task — to find buyers for a land plot of 2 hectares. The task was to find new marketing channels that had not been used before, because previous tools did not yield results. They decided to test the Telegram Ads channel, targeting specific channels where potentially interested users might be.…
Promotion of an online shop for cosmetics and beauty goods. Launch of the first Google Ads campaign with a budget of UAH 15,000. Achieved break-even by week five. The client approached us for the first time, having never used Google Ads before. The goal was to test the cost per lead in Google Ads and reach…
In this article, we will document the audit of the ecommerce module in Google Analytics 4 that we conducted for one of our clients. The goal of this article is to present an example and scope of work involved in auditing and setting up GA4 for custom-built services and online stores. Why Track Additional Data…
Task: An auto service with which we had already been successfully working—and for which we already have a case study for auto repair leads—set the task to launch targeted advertising for tire sales on Facebook and Instagram in March, during the tire-changing season. Results of targeted advertising: Number of leads: The client is satisfied — we…
If you’ve launched an advertising campaign to attract potential customers, it’s important to clearly understand whether the campaign is bringing you customers. Why track the effectiveness of an advertising campaign Regardless of what channel you use to attract customers, the first thing you need to do is to clearly answer the question: How many potential…
This case study was created by the digital marketing agency “Spilno.” About the client: a translation agency based in Cyprus. They had previously run ad campaigns with another specialist but were unhappy with the lack of proactive development—it was “okay,” but there was no growth. For Spilno Agency it was important that the ads be…
