Task:
An auto service with which we had already been successfully working—and for which we already have a case study for auto repair leads—set the task to launch targeted advertising for tire sales on Facebook and Instagram in March, during the tire-changing season.
Results of targeted advertising:
Number of leads:
- First month of operation – 72 leads.
- Second month of operation – 90 leads.
The client is satisfied — we continue working further. Since the first month coincided with the tire-changing season, the cost per lead was lower—approximately UAH 60 per inquiry. When seasonal demand dropped, the cost per lead increased to UAH 100 per inquiry.
The market is much larger than the client can process in inquiries, so the number of conversions can be increased 3–5 times if the budgets are increased. Also, in the off-season the cost per lead will increase until the start of the autumn season, which is a normal situation.
If you have a similar business selling tires and want to achieve the same results with targeted advertising, leave a request on our digital marketing agency’s website – https://spilnoagency.com.ua/ or simply fill out the form below.
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