Challenge:
The main problem was poor communication with the current agency.
At the negotiation stage, the client focused on communication. They were completely satisfied with the results of the advertising campaign. The client needed a digital marketing agency that would be quicker to respond to the introduction of new advertising campaigns and changes to current ones.
About the client: the client sells auto parts throughout Ukraine. The main categories of goods are: car turbines, high-pressure fuel pumps, injectors and various other related products and services.
Solutions:
Communication solutions. In our advertising agency Spilno Agency, the structure of the agency is built in such a way that each client is allocated a project team to work with:
- Project Manager. A specialist whose task is to communicate with the client and monitor the project.
- Internet Marketer. A specialist who develops advertising accounts.
- Team Leader. A specialist who is responsible for strategy.
Our structure was supposed to fix the communication situation, because the work of a specialist and communication with the client go hand in hand. Also, digital agencies use services for setting and monitoring tasks, which makes the work more clear.
Results:
Improved advertising results in Google Ads:
Our agency started working in September, so here’s a comparison with August – when the previous agency was still working.
- August: 304 leads. The price of a lead is 315 UAH.
- September: 331 leads. The price of the lead is 270 UAH.
- October: 356 leads. The price of a lead is 249 UAH.
A lead is a request from a potential customer: a call, a form, or a targeted online chat request.
Promotion strategy in Google Ads:
- We checked that all requests were recorded using Google Analytics 4. Without this, we don’t start an advertising campaign at all.
- Redistributed budgets between more effective advertising campaigns.
- Optimized Search campaigns and Pmax campaigns.
- Increased CTR in ads by changing the ads.
Communication: The client is satisfied with the communication. Meetings are held several times a month to discuss the results for the past period. The tasks are completed on time.
The overall result of the advertising campaign after 2 months of work: an increase in the number of orders by 17% and a decrease in the price of a lead by 21%. Together with the client, we plan to expand to other marketing channels, such as Meta Ads and SEO promotion.
The case study is based on the experience of Spilno Agency – ROI-oriented digital agency.