Blog about digital marketing
Category: Case studies and examples of work
About the client The client reached out in April, looking to optimize their Google My Business (GMB) profile for a newly opened beauty salon in Detroit, USA. Since the salon had just launched, the main goal was to boost its visibility. The first step our ROI-focused digital marketing agency took was to record the current…
The client turned to Spilno Agency with the task of improving communication with the contractor and increasing the effectiveness of Google Ads advertising. It was important to quickly make changes to campaigns, quickly adapt the strategy, and ensure a steady increase in the number of requests. About the client: A diesel service in Odesa that…
Challenge: The main problem was poor communication with the current agency. At the negotiation stage, the client focused on communication. They were completely satisfied with the results of the advertising campaign. The client needed a digital marketing agency that would be quicker to respond to the introduction of new advertising campaigns and changes to current…
The client wanted to fill a group for an English course for children. Previously, the client had already launched an advertising campaign in Meta Ads on their own, but there was no transparency and it was impossible to clearly understand whether the advertising was profitable for the business. Google Ads was chosen for the promotion…
Business objectivesThe business came to us after terminating the work with the previous contractor. The problem is that they are dissatisfied with the results of their advertising campaigns. There are leads, but the conversion into customers and the money earned do not pay off the advertising campaign. Main business areas: international transportation and oversized transportation.…
Promotion of an online shop for cosmetics and beauty goods. Launch of the first Google Ads campaign with a budget of UAH 15,000. Achieved break-even by week five. The client approached us for the first time, having never used Google Ads before. The goal was to test the cost per lead in Google Ads and reach…
In this article, we will document the audit of the ecommerce module in Google Analytics 4 that we conducted for one of our clients. The goal of this article is to present an example and scope of work involved in auditing and setting up GA4 for custom-built services and online stores. Why Track Additional Data…
Task: An auto service with which we had already been successfully working—and for which we already have a case study for auto repair leads—set the task to launch targeted advertising for tire sales on Facebook and Instagram in March, during the tire-changing season. Results of targeted advertising: Number of leads: The client is satisfied — we…
