Table of contents
About the client
The client reached out in April, looking to optimize their Google My Business (GMB) profile for a newly opened beauty salon in Detroit, USA. Since the salon had just launched, the main goal was to boost its visibility.
The first step our ROI-focused digital marketing agency took was to record the current GMB stats. This way, we could accurately track the impact of our optimization efforts.
| The number of people who viewed your company profile | Search queries for which your company profile was displayed | Actions in the company profile | |
| February | 68 | <50 | 45 |
| March | 220 | 21 | 110 |
Work Completed to Optimize the GMB Profile
- Researched and selected target keywords to improve the salon’s visibility on relevant searches.
- Completed a full setup of the GMB profile settings.
- Added relevant service categories to align with the salon’s offerings.
- Listed all services with detailed descriptions and pricing.
- Rewrote and optimized the business description based on the selected keywords.
- Uploaded high-quality photos showcasing the salon’s work.
- Added a video tour of the salon.
- Uploaded office photos to give customers a feel for the location.
- Added products available for purchase, with descriptions and prices.
- Published 10 posts about the business to boost engagement.
The client also hosted a launch event with local influencers and bloggers to increase awareness.
Results After 2 Months
| The number of people who viewed your company profile | Search queries for which your company profile was displayed | Actions in the company profile | |
| February | 68 | <50 | 45 |
| March | 220 | 21 | 110 |
| April | 515 | 223 | 395 |
| May | 13 831 | 4 700 | 2 907 |
| June (1-17) | 1 934 | in the process of updating | 587 |
| June forecast | 3 413 | in the process of updating | 1 036 |
In May, profile views jumped 23x — mainly due to the salon’s grand opening event, not just GMB optimization. So, May’s numbers aren’t the best indicator of organic results.
However, looking at June (from the 1st to the 17th, with projections for the full month), we saw more stable, reliable data since the event buzz had passed.
Results
- Profile views: grew from 515 to 3,413.
- Profile actions (calls, website clicks, etc.): grew from 395 to 1,036.
Overall, profile visibility increased by more than 6x, and engagement (profile actions) grew 2.6x
Need to set up Google My Business for your business? You can submit a request for consultation on our agency’s website – https://spilnoagency.com.ua/
Привіт! Ми можемо допомогти з аудитом вашого рекламного облікового запису та можливим розблокуванням. Залиште заявку на сайті https://spilnoagency.com.ua/en/roi-focused-marketing-agency або напишіть…