Blog about digital marketing
Who is a marketer? A marketer is a specialist who analyzes the market, develops marketing strategies and promotes goods or services. His main goal is to create and maintain demand for the company’s product through the effective use of marketing tools. A marketer works with various communication channels, advertising, content, market research and consumer analysis.…
Article source – https://blogs.microsoft.com/blog/2025/02/05/https-blogs-microsoft-com-blog-2024-11-12-how-real-world-businesses-are-transforming-with-ai/ One of the highlights of my career has always been connecting with customers and partners across industries to learn how they are using technology to drive their businesses forward. In the past 30 years, we’ve seen four major platform shifts, from client server to internet and the web to mobile and…
Challenge: The main problem was poor communication with the current agency. At the negotiation stage, the client focused on communication. They were completely satisfied with the results of the advertising campaign. The client needed a digital marketing agency that would be quicker to respond to the introduction of new advertising campaigns and changes to current…
The client wanted to fill a group for an English course for children. Previously, the client had already launched an advertising campaign in Meta Ads on their own, but there was no transparency and it was impossible to clearly understand whether the advertising was profitable for the business. Google Ads was chosen for the promotion…
Our agency is often asked to unblock Google Merchant Centre (Google Shopping) accounts, so we decided to write an article that will help you unblock your accounts at least a little bit. If you need help unlocking your account, please submit a request at https://spilnoagency.com.ua/ The first thing you need to do is to read…
Business objectivesThe business came to us after terminating the work with the previous contractor. The problem is that they are dissatisfied with the results of their advertising campaigns. There are leads, but the conversion into customers and the money earned do not pay off the advertising campaign. Main business areas: international transportation and oversized transportation.…
Promotion of an online shop for cosmetics and beauty goods. Launch of the first Google Ads campaign with a budget of UAH 15,000. Achieved break-even by week five. The client approached us for the first time, having never used Google Ads before. The goal was to test the cost per lead in Google Ads and reach…
In this article, we will document the audit of the ecommerce module in Google Analytics 4 that we conducted for one of our clients. The goal of this article is to present an example and scope of work involved in auditing and setting up GA4 for custom-built services and online stores. Why Track Additional Data…
Task: An auto service with which we had already been successfully working—and for which we already have a case study for auto repair leads—set the task to launch targeted advertising for tire sales on Facebook and Instagram in March, during the tire-changing season. Results of targeted advertising: Number of leads: The client is satisfied — we…
If you’ve launched an advertising campaign to attract potential customers, it’s important to clearly understand whether the campaign is bringing you customers. Why track the effectiveness of an advertising campaign Regardless of what channel you use to attract customers, the first thing you need to do is to clearly answer the question: How many potential…
