Blog about digital marketing
Why integrate Google Search Console with Google Analytics 4? Integrating Google Search Console (GSC) with Google Analytics 4 (GA4) helps you get a better picture of your site’s performance on Google’s search engine. Here are the main benefits: How to connect Google Search Console to Google Analytics 4: step-by-step instructions Step 1: Make sure your…
In the world of digital marketing, Google Ads is one of the most effective tools for business promotion. However, for advertising campaigns to be successful, they must be managed by an experienced professional. This is why the role of a Google Ads specialist is critically important for companies aiming to get the most out of…
SEO (Search Engine Optimization) is a set of measures aimed at improving a website’s visibility in search engines and attracting organic traffic. An SEO specialist plays a key role in this process, performing a wide range of tasks, including technical optimization, content work, data analysis, and implementing growth strategies. Let’s take a closer look at…
Writing a technical specification is a skill that not all specialists have. That’s why we’re sharing an example of our GTM (Google Tag Manager) terms of reference in this article. You can download this technical specification in docx format and customize it to your liking. Technical task: Copy the code below and paste it on…
1. Comparing GSC Data with Standard Reports in GA4 (Google / Organic) 1.1 Differences in Data Collection Methods GSC measures clicks from Google Search results, while GA4 tracks sessions and page views from all traffic sources, potentially leading to discrepancies. 1.2 Time Zone Mismatch GSC data is based on Pacific Time (PST), while GA4 follows the account’s time zone…
tl;dv (Too Long; Didn’t View) is an AI-based service for recording, transcribing and analyzing online meetings. It integrates with popular video conferencing platforms such as Zoom, Google Meet and Microsoft Teams, making it a versatile tool for teams looking to improve the effectiveness of their communications. The service’s website is https://tldv.io/ Main tasks solved by…
The client turned to Spilno Agency with the task of improving communication with the contractor and increasing the effectiveness of Google Ads advertising. It was important to quickly make changes to campaigns, quickly adapt the strategy, and ensure a steady increase in the number of requests. About the client: A diesel service in Odesa that…
In today’s business, effective marketing is a key success factor. However, companies often face the question: should they work with a digital agency, hire a freelancer, or create their own in-house team? Each of these options has its advantages and disadvantages that should be considered before making a decision. In this article, we will conduct…
LiteSpeed Cache is one of the most effective plugins for speeding up WordPress sites. It uses server cache, resource optimization, and other techniques to improve performance and SEO. The main features of LiteSpeed Cache are 1. Page caching Server caching LiteSpeed Cache uses a server-side caching layer that significantly reduces page load times and server…
Yoast SEO is one of the most popular plugins for search engine optimization of WordPress sites. It provides deep control over SEO settings and improves website visibility in search engines. The official website of the product is https://yoast.com/ Main features of Yoast SEO 1. SEO and content analysis Keyword checking Yoast SEO analyzes the use…
